P<ch has been given an immediate boost in sales of its Presta Valve Pumps, which it had sold in the US, India and China.
The new pumps were first launched in the States and India earlier this month and have already sold well in both countries.
P<c said it has seen strong demand for its new pumps in India, and expects to increase its sales there in the next two months.
Presta’s latest pumps are a direct response to the rising popularity of home water pumps, said Prabhu Vaidya, a senior vice president at P>ch.
Pstb.com, which is run by P&mtch’s US business partner, Nestle, also expects to see increased sales of Presta’s pump in India and in other countries.
India has seen a boom in home water pumping in recent years.
According to the latest data from the Water Resources Development Corporation, India has now overtaken China in the number of people who use the taps at home to pump water.PSTB.com has been providing water pumps to the homes of people in the country since the late 1990s, and has seen its annual sales grow by an average of 6% every year.